4. We’re hiring a new VP of Sales to solve our current problem, isn’t this a better solution than outside sales training?
Most companies believe that the superstar sales person or sales manager is right around the corner. Your first question should be “whose system is the new VP going to work under, theirs or yours.” Most business owners typically respond by saying “our system” It is then necessary to look at the system (in many cases there is no sales system) to determine how successful it has been in generating consistent sales. Even the most successful sales manager is destined to fail in an ineffective system. Go to Training for more information.

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